That’s Brilliant LLC provides full-service, custom qualitative and quantitative consumer research on a project-by-project basis. Backed by 20 years of experience and a Master’s of Science in Marketing Research, Jennifer is an expert at engaging real humans for the brilliant insights you need to guide your most important business decisions.
That’s Brilliant, based in Colorado, has been supporting top clients locally, nationally, and globally since 2009.
For more information email: Jennifer@oThatsBrilliant.com
TYPES OF STUDIES
- Brand Awareness & Usage (A&U)
- Brand Perceptions & Total Experience Metrics
- User Experience (UX) with Products, Services, & Technology – Websites & Apps
- Consumer Behaviors & Attitudes
- Consumer Purchase Motivations/ Purchase Drivers, Barriers/ Pain Points, Unmet Needs
- Customer Satisfaction, Employee Satisfaction, Retail/ Reseller Satisfaction
- Net Promoter Score (NPS)
- Market Sizing
- Competitor Landscape
- Importance X Performance Mapping/ Need Gaps
- Market Opportunity Assessment
- Consumer Segmentation
- Persona Profiles
- Year-Over-Year Tracking and Trends
- Concept Testing, Design Testing, Message Testing
- A/B Testing & Purchase Intent: Product Concepts, Communications & Messaging, Advertising, Packaging
- Path-to-Purchase & Journey Mapping Customer Experience
- Shopper Insights: In-Store & Online Shopping Experience
- Secret Customer Service Evaluation
- Product Placement & Merchandising Assessment
QUALITATIVE = INTERVIEWS
- Full-Service: Participant Recruitment, Guide Design, Moderation, Incentives, Recordings & Transcripts, PowerPoint Report, & Presentation
- Exploratory Research
- Understanding the “WHY”
- Mixed Methods
- In-Peson Interviews
- Online Interviews
- Phone Interviews
- One-on-One Interviews
- Focus Groups and Group Interviews
- Online Diaries
- Phone Recorded Videos
- Asynchronous and Live Mixed-Methods
- In-Home Ethnographies
- In-Home Use Tests (IHUT)
- Unboxing Experience
- Taste Tests
- In-Store Shop-Alongs
- Online Shop-Alongs
- In-Store Shopping Observation
- Mystery Shopping/ Secret Shopping
- Expert Interviews with Thought-Leaders/ CEOs
- Professional Athlete Interviews
- Employee Interviews
- Retail/ Reseller Interviews
- AI Conversational Research
QUANTITATIVE = SURVEYS & DATA
- Full-Service: Respondent Recruitment, Survey Design, Programming & Hosting, Advanced Data Analysis, PowerPoint Report, & Presentation
- Online Surveys
- In-Person Intercept Surveys
- Data Validation
- Data Statistically Tested
- Aggregated Data Cross-Tabulations
- Segmentation
- Sample Panel Recruitment – No Respondent Limits
- Fielding Management
- Sample Balancing & Weighting
- Rigorous Fraud Tools & Data Cleaning
- Complex Logic
- Advanced Survey Methods
- Multiple Languages
- SPSS Data Work
- Attractive Data Visualization Charts, Graphs, Tables, & Graphics
- Year-to-Year Tracking
- Custom Variables
- Custom Comparison Groups
Have a project that needs a proposal? Let’s Chat! Email: Jennifer@oThatsBrilliant.com